200 Best Wine Hashtags for Social Media (2025)

Best Wine Hashtags for 2025

Use this list as a starting point, but make sure to tailor it based on the platform you’re using. I often find hashtags that look good on one social media site aren’t really a thing on another.

And don’t forget to bookmark this page so you can easily reference it in the future!

Descriptive Wine Hashtags

Red Wine Hashtags

Rosé Hashtags

White Wine Hashtags

Champagne Hashtags

Hashtags for Wine Lovers

Wine Educator Hashtags

Wine Tasting Hashtags

Wine Country Hashtags

Funny Wine Hashtags

Creative Wine Hashtags

Wine Pairing Hashtags

What Are Hashtags?

Hashtags are a combination of letters, numbers, and even emojis. These follow a hashtag symbol. (Or pound sign for those of us who remember a time before social media.)

Hashtags were first used on Twitter in 2007 to categorize content. And bring people together who were discussing the same topic.

They’re usually clickable so that you can see other content tagged with the same hashtag.

Now hashtags are used on many other social network sites like Instagram, Facebook, TikTok, YouTube, and LinkedIn.

Why Use Hashtags?

While the algorithms on each social platform are slightly different, hashtags are generally used as a way to categorize your content.

Essentially, it tells the platform what your post is about. And helps get your content in front of your target audience.

This means your post may be more likely to show up on hashtag pages that users follow. Or in search results for that hashtag. So, they’re a way that your content can be discovered by people who don’t already follow you.

That being said, hashtags aren’t some magic bullet that will get you thousands of instant likes and new followers. You’re not suddenly going to go viral just because you use the right hashtags.

Hashtag Best Practices for 2025

If you want to optimize your content, it’s not enough to just throw in a few random hashtags and call it a day. You need a good hashtag strategy.

Here are 5 best practices you should follow for using hashtags in 2025.

Be Specific and Relevant

Use relevant hashtags that are specific to the content you’re posting.

It’s not going to do you any good to use #love when posting about that incredible Bordeaux just because 2 billion others have used it. It’s too generic, boo!

You’ll want to pick a mix of hashtags that:

• Describe the photo or video – e.g., #glassofwine
• Describe the content itself – e.g., #winetasting
• Describe your niche, industry, or yourself – e.g., #winelover

Use a Mix of Niche and Popular Hashtags

The most popular hashtags have loads of followers. But that also means lots of posts. So, your killer reel about your trip to Stellenbosch wineries will quickly get pushed down in the feed.

On the other hand, small hashtags have fewer followers and posts. You’ll get more visibility in the feed for longer. Just don’t go too small or there won’t be enough people to see it!

Choose a variety of small, medium, and large hashtags. Here’s a quick guide for sizing up your hashtags:

• Small – less than 20K posts
• Medium – 20K to 500K posts
• Large – more than 500K posts

Don’t be Repetitive

Once you’ve crafted that perfect combo of hashtags, it might seem like a good idea to copy and paste it into all your posts. But resist the temptation, my wine-loving friend.

Repeating the same hashtags over and over again can be seen as spam. Plus, you’re limiting your potential reach to just that group of hashtags.

It’s okay to reuse a few of them but be sure to mix up the blend each time. Again, make them relevant and specific to each post. Capiche?

Beware of Banned Hashtags

You’ll mainly come across these on Instagram. Usually, these are hashtags that have become flooded with inappropriate content.

So, if you use the wrong hashtags, your post won’t be shown at all. Sounds a little scary, right?

But don’t worry. You can check if a hashtag is banned by typing it into the search bar on Instagram.

Steer clear if you can’t see the follow button and/or you get a message that says “Recent posts for #hashtag are hidden because some posts might not follow Instagram’s Community Guidelines.”

Add Your Hashtags at the Bottom of Your Wine Captions

While you can use hashtags in the middle of your caption, this can mess with some screen readers. For most platforms, I’d recommend grouping them together and placing them after your description.

You may have the option to put your hashtags in the first comment. But generally, it’s better to include them at the bottom of your post’s caption.

If you don’t like the look of this, you can space them out in most platforms. After the last line of your caption, hit return and add a period. Repeat 2 times so you have 3 lines with just a period. Then place your hashtags on the 4^th line.

What Platforms Should You Use Hashtags On?

Hashtags are most used on X (formerly Twitter), Instagram, TikTok, Facebook, YouTube, and LinkedIn.

You can use hashtags on Pinterest, but it’s not recommended these days. This visual search engine primarily focuses on keywords. However, if someone searches for content using a hashtag, then your pin may be displayed.

Instagram Hashtags

While Instagram has publicly said that hashtags alone won’t get you more views, they’re still worth using.

The bottom line is that you need to create good content. And if your content is performing well (i.e., getting likes and comments), it’s more likely to be shown on hashtag pages.

These days, Instagram has gotten a lot savvier at picking up keywords in captions. And some studies have shown using keyword optimization techniques can have a bigger payoff than hashtag use. But I say why not use both?

Facebook Hashtags

Hashtags haven’t been used for as long on Facebook. And there isn’t an option to follow individual ones like on Insta.

But each hashtag does have its own page on the platform. You can find these by searching the hashtag.

So, using hashtags in your Facebook posts makes them searchable. They can also be useful for branded campaigns. Users can click on them to see past content related to the campaign.

X (Formerly Twitter) Hashtags

As the OG hashtag social media platform, posts that use hashtags can receive more visibility and engagement than those that don’t.

Hashtags on X are searchable, clickable, and show up in the Trends section of the Explore tab.

It can be tricky to fit hashtags into your posts, given the short character limit. But you can also include them in a comment when you repost. And you can even add them to your X bio.

Hashtags can also be used on similar text-based social media platforms like Threads and Bluesky.

YouTube Hashtags

Hashtags can improve your YouTube SEO. YouTube uses them to better understand what your video is about and may suggest it to users based on that information.

For example, if a user clicks on a video using #champagne and your video also uses that hashtag, it may show it to the user. Hashtags also allow you to connect your channel’s videos together without playlists.

Hashtags on YouTube can be added to a video’s title or in the video description box. Here, it’s especially important not to go overboard with your hashtags. If you use more than 15, YouTube will ignore all your hashtags. So cold…

LinkedIn Hashtags

LinkedIn was a late bloomer with hashtag use, just starting in 2018. But they’re certainly a way to get more views on this popular networking platform.

If someone is following a hashtag you’ve used, they’re more likely to see your content in their feed. And if you create a personal hashtag, followers will get notified when you post using that hashtag.

As with many of the other sites, you can search hashtags and click them to see similar content.

Just remember, LinkedIn is more of a business-focused platform. So, keep it professional, peeps.

How Many Hashtags Should You Use?

You might think the more hashtags you use, the more your content will get seen. But this isn’t necessarily the case. Maxing out the 30 allowable Instagram hashtags can be seen as spammy by the algorithm and by users.

So, how do you know how many to use? Well, there’s no magic number of hashtags that will make you more likely to go viral. It’s best to test out different quantities and see what works best for you.

But here are some best practices as a starting point:

• Instagram – Start with 3-5 quality hashtags, but try testing up to 10.
• TikTok – Target 3-6 hashtags that are a mix of niche, broad, and trending.
• Facebook – Stick to 2-3 targeted hashtags.
• X (formerly Twitter) – Keep it short with 1-2 key hashtags. After all, you’ve only got 280 characters to work with.
• YouTube – Try 3-5 and make sure not to go over 15.
• LinkedIn – Just 1-5 broad and niche hashtags will do the trick here.

👉 Looking for more content for your social media posts? Check out 111 inspirational wine quotes to use in your Instagram captions and TikTok descriptions.